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Lower back pain is now considered a global health crisis . According to the World Health Organization, it is the leading cause of disability worldwide , affecting over 619 million people  in 2024. In Ireland, back pain accounts for more GP visits than any other musculoskeletal complaint, and workplace absenteeism related to back issues costs Irish employers millions annually . Most lower back pain is mechanical , meaning it is caused not by disease but by: Muscle tension Trig

Discover how massage therapy reduces neck pain, shoulder tension, cervical stiffness, and tech-neck. Learn the biomechanics behind pain, the best techniques, and why event massage helps office workers and professionals. Massage Therapy for Neck & Shoulder Pain: A Complete Science-Based Guide Neck and shoulder pain have become some of the most common musculoskeletal complaints in Europe and Ireland — largely due to modern lifestyle habits.Smartphone use, computer work, stress,

Introduction: The Rise of Event Massage in Modern Wellness Over the past two decades, the way we work, move, and socialize has changed dramatically. Long hours at desks, increased screen time, high-pressure environments, and reduced physical activity have led to a surge in musculoskeletal pain, stress-related disorders, and mental fatigue . In response, organizations and event planners are increasingly adopting event massage as a targeted, evidence-based wellness solution. E

What Is Massage Therapy? Massage therapy is a form of hands-on care used by trained clinicians to: Reduce pain Improve joint mobility Restore muscle flexibility Improve circulation Support injury recovery It includes a range of techniques such as soft-tissue mobilization, joint mobilization, trigger point release, stretching, and sometimes high-velocity thrusts (manipulations). How Massage Therapy Works Massage therapy influences the body in several scientifically supported w

Soft Tissue Release (STR) is a powerful hands-on therapy used by physiotherapists, massage therapists, and sports therapists to reduce muscle tension, improve mobility, and support recovery from injuries. Whether you’re dealing with tight muscles, overuse strains, or lingering pain, STR can be an effective part of your rehabilitation plan. This article explains what STR is, its benefits and limitations, what research says, and whether it may be helpful for you. What Is Soft T